I’m sure most of you have seen the amazing Dove Evolution ad that features the transformation of a model from raw-form into a billboard ad. In a day where we are bombarded with images of what executives deem as ‘beauty’ it’s important to remember that there job is to move product - in most cases they are selling a fantasy.

It’s important that we remind ourselves when watching a commercial, or flipping through a magazine that what we are looking at is not real. We have to draw back the curtains and remove the facade. Beauty is more than skin deep!

To view the ad: Click Here